Agenda
Agenda
-
Day 1
Tue, Dec 10
| 08:30 |
Registration 60 mins |
| 09:30 |
Welcoming Speech 15 minutes |
| 09:45 |
Audience measurement in a fragmented world 45 minutes |
| 10:30 |
One to One Session 20 mins |
| 10:50 |
Boosting brand exposure with CTV Advertising 45 minutes |
| 11:35 |
Coffee Break & Networking 30 minutes |
| 12:05 |
Connected TV: Agency and Media partners integration 45 minutes |
| 12:50 |
Innovations in creative advertising 45 minutes 
|
| 13:35 |
Lunch & Networking 60 minutes |
| 14:35 |
The role of smart TVs and other streaming devices 45 minutes |
| 15:20 |
The social media revolution: Impact on advertising 45 minutes
|
| 16:05 |
Closing Speech & Networking 90 minutes |
Registration
Tue, Dec 10, 08:30 - 09:30
Welcoming Speech
Tue, Dec 10, 09:30 - 09:45
Audience measurement in a fragmented world
Tue, Dec 10, 09:45 - 10:30
- How can campaigns be measured and attributed across devices and services
- Driving ad efficiency to increase both advertiser and viewer engagement
- What is it going to take for the industry to achieve unified measurement?
One to One Session
Tue, Dec 10, 10:30 - 10:50
Boosting brand exposure with CTV Advertising
Tue, Dec 10, 10:50 - 11:35
- Optimising omnichannel campaigns and better monetisation of content
- New targeting capabilities for digital audiences
- Brands activation in a cross-screen environments
Coffee Break & Networking
Tue, Dec 10, 11:35 - 12:05
Connected TV: Agency and Media partners integration
Tue, Dec 10, 12:05 - 12:50
- How to take advantage of the market disruption
- How do marketers, media owners, and agencies innovate to evolve with consumers
- Perspectives, take away learnings and implicationsModerated by :Nisrine Ghazal – VP digital- Rotana Media Services
Innovations in creative advertising
Tue, Dec 10, 12:50 - 13:35
- The battle for consumers’ attention
- Data-driven and audience-focused creative processes
- Dynamic creative optimization
Lunch & Networking
Tue, Dec 10, 13:35 - 14:35
The role of smart TVs and other streaming devices
Tue, Dec 10, 14:35 - 15:20
- Smart TVs and addressable advertising
- Advertising business models on streaming devices
- Opportunities for TV networks and content owners
The social media revolution: Impact on advertising
Tue, Dec 10, 15:20 - 16:05
- Social media advertising and traditional advertising: competition or synergies?
- Using social media for audience growth and targeted audience
- Content creation and distribution strategies for the best ROI
Closing Speech & Networking
Tue, Dec 10, 16:05 -