CTV Ad Days MENA 2024





Speakers 2023

Jeremy Bradley

Director Business Development, Advanced Advertising


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Hamad Malik

Managing Director, STARZPLAY Advertising Sales Operation


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Hamid Davari

Director Ad Sales


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Mazen Mansour

Digital Director Unilever


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Freddy Farhat

Sports Partnerships Director


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Michel Malkoun

Board Chair


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Andrew Ene

Regional Digital Director

Publicis Media

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Elio Khoury

Commercial Lead on MMS Works

MBC Media Solutions

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Raja Yazigi

Regional Media Director


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Roxana Nicolescu

VP Brand Marketing & Social Media


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Eren Zeybek

Head of Sales


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Mohamad Sharif Oubaid

Senior Manager, Smart Services & Content

Samsung Electronics

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Christy Cheriyan

Head of Revenue


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Richard Fitzgerald

Founder & CEO of Augustus Media, broadcasters of Smashi TV

Augustus Media

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David Do Rosario

Head of Digital Specialties

Havas Media Middle East

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Joe Lahham

Managing Director


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Jad Saab

Shahid Growth Lead

MBC Media Solutions

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Samer Akhter

Business Director


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Vipul Jain

Head of Measurement MEA, Turkey and Eastern Europe


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Bassem Hoss

Performance Director

Carat UAE

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Ziad Issa

Chief Media Officer

Ipsos in MENA

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Dr. Naser Refaat

Chief Technology Officer

Rotana Media Group

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Mais Halaseh

Director - Product Management

WEYYAK by Zee Entertainment

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Shujah Farooq

Global Sales, EMEA Director of Business Development


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Arnaud Verlhac

EVP Sales


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Key topics 2024

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Arabic films and series on the rise: will it last in the long run?

With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, talents and productions? Investing locally can be risky as it involves substantial expenses and efforts to nurture an emerging industry. Which streaming service really champions local creation? Are the rewards really worth the costs? Besides convincing local viewers, the other crucial aspect to consider for international platforms is the capacity of content to resonate with global audiences and generate returns across diverse communities, particularly during periods of streamlining. Arabic films and series have only started to show global appeal, and there is potential for future success.

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CTV advertising in MENA: how regional actors are building future-proof ad offers

This December (2023), the first CTV Ad Days event in MENA took place in Dubai, covering the potential of streaming and TV advertising in Arabic markets. 2023 was marked by a peaking interest in premium video ad propositions in the region, with regional streamers successively launching new inventories and brands increasingly turning towards CTV as a new medium to reach consumers on the big screen while enriching their marketing models with a whole new set of data points. But to better understand these new opportunities, it’s important to understand the specific challenges that the MENA ad industry is facing.

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