About the Speaker

Hamad Malik leads the advertising sales and commercial services for STARZPLAY (www.starzplay.com), one of MENA region’s top 3 subscription video on demand service that brings the best of entertainment and sports in one app. The platform exclusively handles the advertising sales and commercial services for Abu Dhabi Media’s portfolio. Hamad joined the business in 2018 to develop, lead and implement the organization’s marketing strategy. After successfully leading and elevating the brand’s marketing initiatives including performance marketing, strategic business planning, digital marketing and brand development, Hamad’s role was elevated to lead the advertising sales business team at STARZPLAY. His remit includes overseeing all day-to-day management of advertising and promotional campaigns, advertising sales strategy, ad sales contracts, identifying new markets, exploring partnerships to drive business growth while generating ad revenue opportunities for the business. With more than 25 years’ experience, Hamad has held senior marketing roles at a host of leading organizations in the technology, lifestyle and entertainment sector where he drove brand value through strategic marketing management. He has led the marketing team at beIN Media Group across MENA as well its key international markets, prior to which he was Chief Marketing Officer at OSN and LG Electronics Middle East and Africa. Hamad holds a Master of Applied Research from Swiss Business School, a Master of Business Administration (MBA) from Arkansas State University and completed the Business of Entertainment, Media, and Sports Program from Harvard Business School. He is an Advisory Board Member of the CMO Council.