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CTV AD DAYS MENA 2024

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Speakers 2024

Layla Tamim

Director of Ad Sales MENA and Digital CEEMENAT

Warner Bros. Discovery

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Hamad Malik

Managing Director, STARZPLAY Advertising Sales Operation

STARZPLAY

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Ahmed Aly

Regional Media Manager - MEA/ANZ

Henkel

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Ashok Namboodiri

Chief Business Officer - Internatinal Business

ZEE Entertainment

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Richard Fitzgerald

Founder & CEO of Augustus Media, broadcasters of Smashi TV

Augustus Media

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Nisrine Ghazal

VP digital

Rotana Media Services

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Karim Fouad

Head of Brand and Media

Talabat Egypt

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Heba AlSamt

AWAAN Director

Dubai Media Incorporated

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Roxana Nicolescu

VP Brand Marketing & Social Media

Wego

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Key topics 2024







NXT Media Days MENA

CTV Ad Days MENA is collocated with two other dynamic event series Nextv Series MENA and Retail Media Days MENA – under the unified brand, NXT Media Days MENA. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days MENA brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days MENA is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Arabic films and series on the rise: will it last in the long run?

With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, talents and productions? Investing locally can be risky as it involves substantial expenses and efforts to nurture an emerging industry. Which streaming service really champions local creation? Are the rewards really worth the costs? Besides convincing local viewers, the other crucial aspect to consider for international platforms is the capacity of content to resonate with global audiences and generate returns across diverse communities, particularly during periods of streamlining. Arabic films and series have only started to show global appeal, and there is potential for future success.

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CTV advertising in MENA: how regional actors are building future-proof ad offers

This December (2023), the first CTV Ad Days event in MENA took place in Dubai, covering the potential of streaming and TV advertising in Arabic markets. 2023 was marked by a peaking interest in premium video ad propositions in the region, with regional streamers successively launching new inventories and brands increasingly turning towards CTV as a new medium to reach consumers on the big screen while enriching their marketing models with a whole new set of data points. But to better understand these new opportunities, it’s important to understand the specific challenges that the MENA ad industry is facing.

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Venue

Venue

Radisson RED Dubai Silicon Oasis, UAE

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